Social Media

Strava needed a voice that sounded native to social, with Gen Z as the audience that would drive its growth. I was brought in to support that goal, helping double Strava’s Instagram following and triple its TikTok following. I modernized the brand’s voice, made Strava more culturally relevant, and created its highest-performing posts. Here’s a look at the Instagram work, from culture moments to product launches to brand collaborations.